Rewards and Loyalty
A major part of achieving the Small Biz Trifecta™ – Increase customers; increase sales; decrease expenses! is the right customer rewards and loyalty program.
Below are some good to know points, but before you read the detail watch these two short videos on our industry best rewards and loyalty program:
Gift Card Programs
Gift card programs can improve your customer loyalty and increase your profits. You can customize your program with standard denominations for every card or varying amounts. Cards hold no cash value until activated at a register, virtually eliminating the threat of theft. This allows cashiers to emphasize your gift card program with cards on hand in front of registers.
When a customer makes purchases using a gift card, the cash value will decrease until they have spent the amount of the card value. You can further customize your gift card program by making gift cards reusable and rechargeable in-store or online.
Consumer surveys show that more than half of all gift card holders will make two or more trips to a store to use up the cash value on their gift cards. More than one in ten customers will not use up the entire value of their gift card.
Many customers will use up the value on their card and spend additional money at your store during the same visit.
Technology
Your program is secure and reliable thanks to our advanced network. Great pains have been taken to ensure that your program is always up and running, from our geographically diverse redundant data-centers, to our Tier-I facilities with power back-ups to operate even during the longest blackouts.
Real Time Transaction Reporting
Use our merchant administration portal to view gift and loyalty card transactions in real-time. Detailed transaction reports let you see a wide variety of customer information and habits. With FMS, you can track usage data and customer behavior to determine the effectiveness of your gift card and loyalty programs.
Customer can check their card balance at www.bsmartbalance.com at no charge to you. Encourage your customers to register their card and start building your customer database, and marketing lists.
Loyalty Cards
Why should your business implement a Loyalty Program?
- Consumer spending is 46% higher with companies that offer loyalty card program
- Companies can increase revenues by almost 50% by retaining 5% of their
customers - Loyalty Programs encourage existing customers to return more often and spend more money
- Loyalty Programs entice new customers to come back
- Customers feel appreciated when offered a reward for spending money at places they already visit
- Loyalty Program participation is up 20%
- Studies have shown that 60% of consumers say that a loyalty card program is important in their shopping decisions
- Consumers participating in a Loyalty Program are more likely to recommend your establishment to their friends
- Provides demographic information on consumers
- Acts as a “mini billboard” in your customers wallet
- Can be used in conjunction with a gift card program
Loyalty Reward Cards
Customer loyalty programs generally fall into one of three categories:
Instant Reward – A reward is automatically given to cardholders as a reward when they reach a certain number of points.
Graduated Reward – A reward program that lets cardholders save points until they want to cash in. Receipts can be printed with usage to show the cardholder the number of points they have accrued.
Rebate Program – Rebate programs allow you to offer customers a cash rebate. You can set the rebate at a percentage of sale, or you can set the percentage based on time of day or day of week.
Customer loyalty programs generally fall into one of three categories:
Instant Reward – A reward is automatically given to cardholders as a reward when they reach a certain number of points.
Graduated Reward – A reward program that lets cardholders save points until they want to cash in. Receipts can be printed with usage to show the cardholder the number of points they have accrued.
Rebate Program – Rebate programs allow you to offer customers a cash rebate. You can set the rebate at a percentage of sale, or you can set the percentage based on time of day or day of week.
